Webflow

"Jeff always found a way to honor the brand voice while also letting his own personality and humor shine through his writing. His turnaround time was incredible and he never ran out of ideas or turned down a challenge."

Shannon Fisher | Senior Content Designer @10up
Former Content Designer/UX Writer | Webflow

Webflow's primary value proposition at the time was that it was a tool that empowered users to design, build, and launch fully customized websites without writing code. We wanted Webflow users to know they had the freedom to create, without the hassle of dealing with HTML, CSS and JavaScript.

Web designers, and other creatives, were the main audiences we wanted to reach with this message, and this pillar website was created as a comprehensive guide communicating everything someone would want to know about building a portfolio website with Webflow.

Along with giving people useful information, I also search engine optimized this page with the appropriate keywords and terms to bring in more organic traffic.