Webflow

"Jeff is everything you want in a writer: fast, communicative, receptive to guidance, and more than capable of bringing his own personality to his work, while also genuinely respecting your well-defined brand voice."

John Moore Williams | Senior UX Content Strategist | Google
Former Head of Content | Webflow

In the 6 years and 9 months years I worked for them I wrote 102 blogs covering web design trends, UX, UI, typography, freelancing, and other relevant topics. During my time at Webflow, I was part of a content team that scaled overall organic web traffic by 900+% and grew blog search traffic by over 625% during a three-year period.

One of Webflow's biggest audiences are freelancers. The main goal of this blog was to give them a resource they could use to help them land new gigs. A secondary goal was for it to rank high in organic searches for a number of related terms.

For this post I worked with an SEO report of words and phrases. I was able to punch this up with all the necessary SEO, while still making it sound like a human wrote it instead of a keyword cramming robot.

All of the SEO work I did on this piece brought results. In 2021 it had a total of 192,761 unique visits and in 2022 it received 154,873.