"Jeff is a smart, funny guy who puts a lot of thought into his writing. He's creative and talented, and what's even more important is that he's the kind of guy who will sacrifice for others and go above and beyond the norm to help people in need."
Adam Feldpausch | Concept Designer @PetSmart
Being a pet owner isn't always easy. What do you do when you have a dog that's always hyper? How often should you get your dog groomed? And how do you take care of those unfortunate accidents? The "Did You Know?" series of Petsmart videos answered these common questions pet parents have, and promoted their products as the solutions.
My involvement with this web series started before the concept was even finalized. I collaborated with stakeholders from marketing, hard goods, soft goods, and services in nailing down how these videos would communicate messaging, how they would be structured, as well what they would require visually.
I wrote eight different scripts, auditioned talent, assisted graphic designers in storyboarding, and was on set as script supervisor. I also had a say in approving the final edits.