PetSmart

"Jeff is a smart, funny guy who puts a lot of thought into his writing. He's creative and talented, and what's even more important is that he's the kind of guy who will sacrifice for others and go above and beyond the norm to help people in need."

Adam Feldpausch | Art Director | Massage Envy
Former Concept Designer | PetSmart

Being a pet owner isn't always easy. What do you do when you have a dog that's always hyper? How often should you get your dog groomed? And how do you take care of those unfortunate accidents? The "Did You Know?" series of Petsmart videos answered these common questions pet parents have and promoted their products and services as the solutions.

I collaborated with stakeholders from marketing, hard goods, soft goods, and services in nailing down how these videos would communicate messaging, how they would be structured, as well what they would require visually. I wrote eight different scripts, auditioned talent, assisted graphic designers in storyboarding, wrote the shot lists, and was on set as script supervisor. I also had a say in approving the final edits.