When Brooklyn Bedding launched their new environmentally friendly line of EcoSleep mattresses, they needed web content that would bring in organic traffic. EcoSleep mattresses incorporate recycled and organic materials and appeal to those who value sustainability and decreasing their carbon footprints. With topics covering greener living and personal well-being, this blog is right in line with their target deomographic.
I'm no stranger to the yoga mat, and drew upon my own experiences in writing this fun and uplifting post.
Namaste.